Pay Per Click Advertising

August 29, 2005 by Michael Mayhew  
Filed under Marketing

Pay Per Click Search Engine’s are one of my best traffic sources.
Yahoo’s new pay per click program along with Google Adwords should
be used by anyone doing business online. Start with Google. When you
have a campaign that has a 1% Click Thru Rate or greater, then start
your Yahoo campaign, and so on. Miva.com (formerly FindWhat) should
be your next move.

Here are 2 of my favorite Pay Per Click Search Engine Directories.
http://www.payperclicksearchengines.com
http://www.payperclickanalyst.com **My Favorite**

I’ve found the “PayPerClickAnalyst.com” site to be highly accurate
in their rankings. When I have a successful campaign, I expand using
all the top sites they have listed with “Awesome” results.

Don’t spread yourself too thin. Only use the other Pay Per Click’s
once your Google Adword’s campaign is producing a constant, measurable
profit. For example. One small campaign I have running has a 2.7% CTR,
costs $50 monthly, & produces $400 monthly in sales.

I then plug the exact same campaign into Yahoo, then Miva, & produce
almost the exact same results. So instead of a small $400 campaign, I
now have a $1200 monthly income stream. It only takes 10 small campaign’s
like this to produce a $10,000 a month income.

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