Microsoft plans To Sell Search Ads

By Michael Mayhew | Sep 27, 2005

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Microsoft will unveil Monday its own system for selling Web
advertising as it struggles to compete with Google and Yahoo
in the expanding Web search business. The system, to be used
by MSN, is meant to improve on those of Microsoft’s rivals by
allowing marketers to aim ads on Web search pages to users
based on their sex, age or [...]