Steve MacLellan (1 comments)
newspub (1 comments)
James Mann (1 comments)
cody (1 comments)
Matt Soreco (1 comments)While looking at the Top News Releases this morning, I ran across
this on the front page
“Angry Bond Fans Threaten to Boycott Film”
of Iwon.com in the Entertainment section.
http://home.iwon.com/index_gen.html
I got curious and checked a couple more sites.
It’s also listed on the front page of the BBC.
http://newssearch.bbc.co.uk/
I bet it will end up on CNN’s site before the day is over.
Well needless to say, I’m a HUGE James Bond fan! So I had to visit the site.
http://www.craignotbond.com/
By now I’m sure your thinking, “Mike, What the heck has this got to do
with viral marketing?”
Well here’s what I found.
On this page http://www.craignotbond.com/boycott_casino_royale.html
their using a free service, Petitions Online.
http://www.petitiononline.com/
Now that’s a cool way to get people to visit your site!
Of course you need a cause, controversy, or unique angle to use this.
My question is this.
How long before we see the “Craig Not Bond” coffee mugs & T-shirts?
I’m really surprised their not using LuLu.
With LuLU & Cafe Press anyone can monetize a web site using free publicity!
You can set-up products instantly.
Here’s their sites.
http://www.cafepress.com/cp/info/
http://www.lulu.com/
JibJab did this HUGELY with the Presidential news. Their viral angle is
their wacky free videos.
http://www.jibjab.com/Home.aspx
Their monetizing their site with Google Adsense, Pop-up Advertising, &
instant products as mentioned above.
Check out the JibJab Store.
http://www.jibjabstore.com/
They were ALL OVER the news, CNN, TV Print, you name it. For months!
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