What Is A Co-registration Lead Anyway
Copyright 2007 by Willie Crawford
One of the newest buzzwords in the Internet marketing niche
is co-reg leads (short for co-registration leads). The recent
release of a very good product called Pipeline Profits has
started a lot of open discussion about something that seasoned
Internet marketers have long known about but also rarely openly
discussed.
My definition of generating a co-registration lead is “capturing
the permission to send someone more information on a topic in the
process of them doing something else.”
Examples of generating a co-registration lead include:
1) You register a piece of software, and in the process, you
check a box on the form asking for information on the products
and services of the company or its associates.
2) You download a free piece of software or other gift, and
in the process, you check a box requesting any of several
ezines offered on the order form.
3) You enter an online drawing or prize contest, and in the
process, you check a box requesting more information on
building an online business.
4) You sign up for a free email account, or to use an
online service, and in the process, you check boxes asking
for more information on a variety of niche topics that can
range from business, to health, to pets, to… “you name it.â€
5) You subscribe to an ezine on a webpage, and in the process
(or on the confirmation page), you are invited to subscribe
to any of several other related ezines. This is a technique that I
have used with success. You and your partners jointly grow
each other’s lists.
All of these are examples of generating a co-registration lead.
In the process of taking one action, your prospect can also
“co-register” for something else.
The process has been in-place for a very long time and is used
by some VERY big companies. The recent product release that
dealt with the topic focused on using co-reg leads to generate
website traffic. In that system, leads are generated using
techniques similar to the ones outlined above, and then in
the follow-up process, the person who obtains the leads drives
them to a website, and eventually leads them to make a purchase.
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The recently released Pipeline Profits is something that I checked
out thoroughly, and saw as worth adding to my web business
arsenal. They have eight different videos posted on their website
that do a great job of explaining what their system is. You
can watch all of those videos via “inner circle” connections
at: http://TheInternetMarketingInnerCircle.com/co-regs/
Scroll to the very bottom of this page for the links to each of
those free videos.
My first in-depth understanding of the nature of co-reg leads
was from conversations with Edward Thorpe. Ed is now an old
and treasured friend. Ed wrote an ebook, that he most recently
updated December of 2006, which is entitled “Co-reg Secrets.”
Co-reg Secrets is available at: http://CoregistrationMasters.com
In his ebook, Ed asserts that “all co-reg leads are junk.”
That’s a pretty bold statement in an ebook that teaches you how
to use co-registration leads to build a list and grow your
business.
Ed explains that this is true because until you build a
relationship with the individuals behind those “leads” they
are worthless. They don’t know who you are, don’t trust you,
and aren’t even certain how you got their names and email
addresses.
As Ed explains in his ebook, and Buck and Brock explain in
Pipeline Profits, there are different qualities of co-reg
leads. Some of the factors that distinguish one batch from
another are:
1) Whether or not the box confirming that they want to received
the additional information was pre-checked. If it’s pre-checked,
realize that since no conscious opt-in action is required on the
subscriber’s part, they may inadvertently subscribe.
2) Whether or not they are incentivized to join as many lists
as possible. If they get some kind of points or prize just for
joining lists, then there’s a higher probability that they have
no real interest in the topics of the lists.
3) How fresh the co-reg leads are. There are systems that deliver
the leads to your autoresponder system as soon as the form is
filled in. This is what is advocated by Pipeline Profits.
There are many “list brokers” who sell lists that are anywhere
from hours old to MONTHS old.
Generally, the older a list, the more “dangerous” it is for
an online marketer to use it. The problems with older leads
are that the person may not remember having requested
information on the topic, AND the person has probably been
contacted by so many others that they are now ready to “choke”
the next online marketer who contacts them.
There are numerous other factors that determine the quality of
co-registration leads and how useful they are in building your
online business. There are numerous ways of using them in your
business, and some of them can very quickly cause your business
to get shut down, or can generate lawsuits from businesses that
feel you have tarnished their images.
Seeing all the confusion in the marketplace on the topic of
co-reg leads, I tracked down Ed Thorpe, who is semi-retired,
and talked him into doing a recorded teleseminar with me. In
the teleseminar, I grill him on a topic that he first wrote
about at the turn of the century 
Like me, Ed has spent a decade online building a very successful
business by teaching others what actually works. Like me, Ed
believes that you benefit the most by giving. In fact, one of
Ed’s email signature files reads, “He who helps the most people
- wins.” That’s the person I want in my corner, and when it
comes to a topic as confusing as using co-registration leads
in your online business, he is the person you should learn from.
I consider him “the grand master of co-reg leads knowledge.”
You can access the teleseminar with Ed at: http://CoregMasters.com
Hopefully, we have cleared up the confusion of exactly what
a co-reg lead is, how it might fit into your business model,
and where to learn more on this fairly complex topic.
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Willie Crawford has been uncovering and teaching real internet
marketing insider information for more than 10 years. Don’t
miss his in-depth recorded discussion of co-registration leads
(or “co-reg leads”) with Ed Thorpe, author of “Co-Reg Secrets.”
Get the truth about co-reg leads at: http://CoregMasters.com
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