The answer to this question is yes and no and maybe. It all depends on the way in
which the business owners utilize Craigslist. Savvy Internet marketers who are able
to identify the target audience and create sales copy which entices the reader may
find advertising on Craigslist to be incredibly profitable. Conversely Internet
markets that do not do their research and take a spamming approach to advertising on
Craigslist are not likely to see significant financial gains.
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There is certainly an opportunity to gain financial benefit through advertising on
Craigslist. Advertising for all products and services is free on Craigslist making it
cost effectively. Additionally, Craigslist already receives extensive traffic with
approximately ten million visitors generating four billion page views each month so
there is no need to drive traffic to the website. While Craigslist offers so many
advertising benefits, these benefits may be wasted if the advertiser does not do his
research or evaluate the competition.
Research before Posting on Craigslist
Advertising on Craigslist is similar to advertising in other forms of media. Despite
the existing heavy traffic flows to the website, successful marketing campaigns require
extensive research. This research should provide the Internet marketer and his staff
with insight into where post the advertisements to most effectively reach the target
audience, how to word the copy of the advertisement to make it most appealing to the
target audience and which relevant keywords should be included in the advertising copy
to make it likely for members of the target audience to find the advertisement easily
when searching for products and services offered by the company.
Research of this capacity can be conducted either online or offline. One of the most
effective forms of this type of research is to have members of the target audience fill
out market surveys. The answers provided by the participants should give the marketer a
good idea of what the target audience is seeking. Incorporating this information into
the marketing campaign can make it noticeably more successful.
Evaluate the Competition on Craigslist
The search feature on Craigslist gives an Internet marketer an excellent way to evaluate
the competition. Studying the competition is important because it can help you to learn
how you can be more successful. This increased success can be a result of determining
successful aspects of the competitor’s marketing strategy and implementing these
strategies as well as determining faulty aspects of the competitor’s marketing strategy
and avoiding these strategies.
To get a good idea of the competitors who are advertising on Craigslist, use the search
feature to search for keywords relevant to your own products and services. You will
likely receive search results including advertisements from competitors. Next, carefully
analyze these advertisements to determine how your can not only create better products
and services at more affordable prices but also write more engaging advertising copy.
Many wise Internet marketers have the reasoning skills necessary to properly analyze the
advertisements for competitors but they often falter when taxed with the dilemma of
creating better advertisements. This is when the services of a professional sales
copywriter with search engine optimization (SEO) skills becomes a vital part of the
equation. This writer can use his SEO training as well as his knowledge on the subject
of writing advertising copy to effectively entice members of the target audience to either
purchase products or services or at least investigate these products or services further.
Written by Michael L. Mayhew
Michael Mayhew is the publisher of “Craigslist Traffic”.
You can get additional information at his website:
http://webmasterautomation.com/craigslist/
(c)2007
