Steve MacLellan
newspub
James Mann
cody
Matt SorecoCostly Email Mistakes
When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. If, executed poorly it will get terrible results and also anger among recipients and not to forget answering your boss’s innumerable questions.
Outlook is the most used email client, so it shouldn’t be ignored, especially the [...]
Future of Email Deliverability
The biggest boost to email deliverability is the growth of transparency since the internet bubble burst in the millennium. It took away much uncertainity associated with email marketing. Address spoofing was absent then and spam undermined the recipient’s confidence in email marketing. In transparency means the person at the other side goes according to the [...]
Building An Email List Based on Permission
The biggest challenge for email marketers is to build a cost effective list. This is because at least thirty percent of the email addresses change on most lists. Therefore, marketers have to go for a more aggressive approach in order to expand the list and to get more significant investment returns.
Taking permission is the [...]
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