Ebay Secret: Finding A Drop Shipper Is Not As Difficult As Advertised

May 20, 2008 by Michael Mayhew  
Filed under Marketing

If you have embarked on some online moneymaking venture through the channels made possible by eBay, the virtual world’s most popular marketplace, then you’re sure to be on a constant crusade for some techniques that would help boost the profitability of your trade. Well, I have two words that would help you when it comes to such:

Drop shipping.

Drop shipping involves a contact with a wholesaler, known as a drop shipper. The drop shipper would offer some items for wholesale prices (i.e. big, big discounts). The clincher? There are a couple of them, actually:

1. You’d get to purchase these items at wholesale prices even if you’re going to get them per piece.
2. The drop shipper will take care of shipping the item to the designated location.

Immediately, you will see the potentials for profitability with this setup. You won’t have to buy items for resale. You won’t have to create items for your offers. You just need a relationship with a drop shipper, select from his selection of products, and market the same at eBay. You could place your own markup. And you wouldn’t have to worry about storage space or shipping. Better yet, you wouldn’t be too pressured to make a sale, as your items aren’t technically in stock, rather, they’re with the drop shipper who will be awaiting your word as when to deliver the same to the winning bidder.

Now, here’s what is of the essence. Where could you find drop shippers?

Here’s an important piece of advice: forget about offers that promise to provide a list of drop shippers. More often than not, these lists contain outdated information, dead links and even fabricated entities. This is a fact that has been confirmed by eBay itself.

Here’s another important piece of advice: forget about searching for “drop shipping” or “dropshipping” at Google. The term has been exploited beyond belief that it has almost lost its essence in many content sites.

Here’s a fact that you should know: 80% of manufacturers would be more than happy to do some drop shipping for you. Whereas a couple of years ago, drop shipping was a novel approach to selling items online, nowadays, manufacturers have realized that drop shipping can be an effective evolution of the direct selling model. It’s easier to look for drop shippers today than it was a couple of years ago.

The first thing you have to learn is how to focus. What do you want to sell, exactly? Have you researched the market for it? Is it a profitable market?

The second step should entail researching appropriate products for the market you have chosen. What are available for the same? What, among these choices, do you want to sell?

Subsequent steps would be easy. All that remains to be done is to pinpoint specific manufacturers based from the list you have prepared, and contacting them individually. Ask them if drop shipping is among the services they could offer for willing partners. Chances are, you will get an affirmative reply.

Of course, there are ways to streamline the process. The website www.worldwidebrands.com offers a comprehensive directory of manufacturers that do drop shipping. Unlike the lists that have sprouted all over the internet, this website is very well known for its credibility as well as the equally credible information they offer. Each entry is verified to ensured accuracy. Their service isn’t free, however, but for a serious seller who wishes to make the most out of drop shipping, it would prove to be a good investment.

There are also some dedicated people maintaining websites about their experiences with drop shippers. Take www.webpuffs.com for example. The webmaster offers reviews of the drop shipping manufacturers he encounters, and the information he provides for free is immediately worth a lot.

The bottom line is this: drop shipping can make your eBay business more profitable and more convenient. And finding drop shippers is not as difficult as advertised, if you know how to proceed with the same.

Well, now, you’re in a better position than your competitors.

Written by Michael L. Mayhew
Michael Mayhew is the owner of PrivateLabelPublishers.com
You can get 300 SEO Optimized Articles Each & Every Month
Plus Article Submitter & Content Re-Writer software:
http://www.privatelabelpublishers.com
(c)2007-2008

How To Build Your Own Digital Store

May 20, 2008 by Michael Mayhew  
Filed under Marketing

What good are your products if you don’t have a place where you could sell them, right? Think of the internet as one big marketplace. Naturally, to be able to sell your wares in a venue like this, you will need a store… a digital store. This digital store takes the form of your website.

A website that sells information products does not have to be complicated. In fact, the simpler it is, the better it would be. Designing your website would depend on what products you’re selling, and how many products you’re actually offering.

If you’re just offering one product for sale, you could simply host one page for the same. This page is called a sales page, or a sales copy. A sales page is where you could try to persuade your visitors to purchase your products. This can be done in a variety of ways. Usually, internet marketers hire a copywriter to prepare a sales page for their goods. However, copywriters don’t come cheap. Some of them charge thousands of dollars per sales page. Some even charge a percentage of the sales you’ll be able to generate, as their fee. If the copywriter is good, trust that whatever he will come up with would most certainly result in quite a number of sales, and eventual profit, for your online business.

The question that needs to be asked, really, is if you have the resources to procure the services of one?

Even if you don’t have such allotted resources for such, you could still prepare your own sales copy. Simply keep in mind the following guidelines:

* Your sales page should start with an attention grabbing headline. If you’re selling an eBook about dog grooming for example, you could emphasize on the best benefit that your readers would be able to derive from the same. Here is an illustrative headline: “Finally, An Ebook That Reveals Easy And Comprehensive Steps In Keeping Your Canine Companion Squeaky Clean!” Remember, a headline should be able to grab your visitors’ attention to compel them to read the rest of what you have to say. Always be guided by this rule.

* After your salutations (“Dear Sir/Ma’am;” “Dear Internet Friend;” Dear Valued Customer;” etc.), you should first introduce who you are and what your business is about. This would make your readers know that they are dealing with a credible expert in the field. Also, this would diminish the anonymity that sometimes makes them hesitant to trust you with their hard-earned money.

* Establish the necessity for the product you’re about to offer. Discuss the market and why there is a need for your goods. This can be done by enumerating some problems with the way things are. With our running example of dog grooming, you could create a semblance of necessity for your eBook if you would discuss the rather unpleasant smell that unclean pups would leave in the house, or the fur that comes off their bodies because of their lack of grooming, etc.

* Introduce your product. Include the specifications for the same.

* Enumerate ALL the benefits that could be derived from the use of your product.

* Lastly, create a sense of urgency. Many internet marketers label this as a “call to action.” This is where you would be able to get them off their seats, in a manner of speaking, and punch their credit card details to order your product. This is the most important component of your sales page.

A sales page can easily become the entirety of your website by itself. Simply add a payment button that would lead your would-be customers to the payment processing page. This is dependent on the merchant account you will procure. PayPal, 2checkout, and ClickBank are the most popular payment processors for online businesses.

If you’re offering multiple products for sale, you would need a sales page for each of them. Your landing page (the page that would load up when the visitor would type in your URL) should contain links to each of your product’s sales page.

Written by Michael L. Mayhew
Michael Mayhew is the owner of PrivateLabelPublishers.com
You can get 300 SEO Optimized Articles Each & Every Month
Plus Article Submitter & Content Re-Writer software:
http://www.privatelabelpublishers.com
(c)2007-2008

Affiliate Marketing Website Models For Great Business

May 20, 2008 by Michael Mayhew  
Filed under Marketing

A registered domain name would give you an address in the virtual world. A web hosting service would give you a lot. It’s time to build your house.

But there are many kinds of houses, with each type serving a particular need. In the same light, there are many kinds of websites, and each type would also serve a particular need. Our goal right now is to determine the kinds of websites you could create to best serve you affiliate marketing concerns.

As an affiliate, here are a number of website models you could decide to employ. Let’s take a look at them.

A Review Center

You could create a website, preferably using a blogging software like that offered by www.blogger.com or www.wordpress.com , which seeks to review the products that are released in the market. Here’s the deal, though. Review the products you are promoting. Naturally, you’d want your reviews to be favorable for the affiliate merchant’s offerings. So stress the beneficial points of the products so that your visitors may be encouraged to click on your affiliate link and be redirected to the affiliate merchant’s sales page.

An Affiliate Mall

An effective way of promoting your affiliate links is through an affiliate mall. You could make your website into an online catalogue of sorts. Display the products you are promoting, and attach your affiliate links. Provide a short but encouraging description for each product. Also include a small image of the product itself (as an affiliate, you are allowed to use the affiliate program’s images for your promotional campaigns, so you won’t be violating any copyrights by doing this).

This setup is quite empowering for your visitors. They are given the option to choose which among the products you are pre-selling would be most advantageous for them.

A Content Site

Content is king on the internet. People surf the World Wide Web in search for information. If you have the information they need, then you’re in business. You could focus on unique and quality information for your website, and include your affiliate links by way of recommendation or direct announcement.

There are many kinds of content sites which you could decide to build:

* a news site which offers the latest information on the market you will be catering to;
* an information hub containing guides and general information about the same market;
* a download center for valuable products you’re freely offering (this is great for a viral marketing campaign, which we will discuss in subsequent lessons)

An Opt-In Page

You will not be able to win all of them. You won’t even be able to win a majority of them. The best thing you could aim for is to gather the “yes” visitors, try your best to change the mind of the “no” visitors, and capture the contact information of the “maybe” visitors so that you could continue to convince them for a future sale. And this you could do with a mailing list.

By having them subscribe to your mailing list, you’d be able to contact them at any time, with new offers, or perhaps with some valuable tidbits that would warm them up to purchase what the affiliate merchant is selling. All you need is an account with an excellent autoresponder service, which you could integrate in such a page so that it will capture prospective leads on auto-pilot.

You could employ this strategy on any of the website models we have mentioned above, or you could make a web page specifically designed to capture the aforementioned contact details.

Written by Michael L. Mayhew
Michael Mayhew is the owner of PrivateLabelPublishers.com
You can get 300 SEO Optimized Articles Each & Every Month
Plus Article Submitter & Content Re-Writer software:
http://www.privatelabelpublishers.com
(c)2007-2008

Getting Into The Podcasting Bandwagon

May 19, 2008 by Michael Mayhew  
Filed under Marketing

There are 22 million owners of portable mp3 players in 2005. 29% of them have tried downloading and listening to podcasts at one point in time. We’re talking about 6,380,000 people who have been exposed to podcasts during a period when podcasting was just in its infancy.

These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, you’ll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months:

* People respond more to what they could hear rather than what they simply read.
* Podcasts offer a more exciting experience compared to conventional written works.
* Podcasts will attract prospects that you will normally fail to tap.
* Podcasts offer you more leeway in delivering your business message.
* Podcasts would give your business an instant boost in credibility, as people will get to listen to a real voice instead of having to read mere words.

The problem that many Internet marketers face when it comes to the prospect of creating podcasts is the seeming difficulty associated with their preparation. This is borne from simple unfamiliarity, however. The fact is, anyone – yes, ANYONE – can create their own podcasts without having to avail of special software programs for the same. Just follow the steps below:

1. Choose a subject.
2. Choose an engaging aspect of that subject, one which your target market would be interested to know about.
3. Prepare an outline detailing the important points you wish to discuss about the said subject.
4. Do some research, if necessary.
5. Prepare index cards which should contain some summaries of your points. You will refer to these to ensure uninterrupted recording that would streamline the process.
6. Attach a microphone to your computer. This is the only hardware you will need, aside from the PC terminal itself, of course.
7. Set up the Sound Recorder program that is bundled with your Windows operating system.
8. Begin recording.
9. Once you have finished your podcast, review the same using the Media Player which should also be bundled with your Windows operating system.
10. Enhance your podcast with the free tools that can be found at www.odeo.com/inbox .
11. If you wish to earn from your podcast itself, enroll it with www.fruitcast.com . They will include advertisements within your podcast, but you’ll get to earn a certain amount every time it is downloaded.
12. If everything sounds well, convert your file into .mp3 format.
13. Use Microsoft Front Page to upload the file to your web server.
14. Include your podcast link in website repositories like www.ipodder.com and www.podcastalley.com .

Just like that, you could have your own podcast ready to be downloaded. You would want to limit the length of your podcasts to 10 minutes per episode, however, so that the file size can be kept at a minimum. Additionally, you would want to serialize your podcasts into installments to capture the continuous interests of your listeners. They will then become your leads for some marketing purposes.

You could create podcasts for any topic you want. There is no limit, and each subject should command a healthy audience if the podcast is marketed correctly. Submitting the same to the websites we have mentioned above would be a start, but try to look for more avenues where you could promote your podcasts and you’re bound to reach more people in the process.

Afterwards, you could sit back, relax, enjoy all the benefits that podcasting can offer, and realize that yes, indeed, podcasting is as easy as 1-2-3.

Written by Michael L. Mayhew
Michael Mayhew is the owner of PrivateLabelPublishers.com
You can get 300 SEO Optimized Articles Each & Every Month
Plus Article Submitter & Content Re-Writer software:
http://www.privatelabelpublishers.com
(c)2007-2008

Some Pointers On How To Make The Most Out Of Your Forum Marketing Campaign

May 19, 2008 by Michael Mayhew  
Filed under Marketing

Ask any online marketing veteran and he’ll tell you that the road to internet prominence is paved by a race to have the most number of back links possible. With Google leading the way among the hundreds of search engines in the World Wide Web, link popularity, or the number of websites linking to your pages, has become a very important ingredient for good positioning in search engine results. The number of back links your website would have will significantly affect your website’s page rank (PR). The higher you website’s PR is, the higher it will place in search engine results pages (SERPs).

Using this known formula, online businessmen have tried to move heaven and earth to ensure the most number of back links possible. Article marketing was developed to boost such a number. Triangular linking was conceived to go around the prohibition against reciprocal linking. Ezine ads and links to high PR sites have been bought to deliver some much needed back links.

One of the most potent marketing strategies of this nature is forum marketing, or, the proper usage of online communities for the promotion of your website. Please take note. The operative word in the definition above is “proper.” Yes, people do tend to abuse forum marketing, and as a result, the tactic backfires on them. So it is very important to know the exact measures that should be taken so that you’d be able to make the most out of your forum marketing campaign.

Here are some pointers.

* To find targeted users, as well as to lead the search engine spiders to your website, you will have to find a forum that is dedicated to the subject that your website is servicing. To find such a forum, use the free tool at www.link-advantage.com/search .

* Remember to make good use of the signature box that you will have once your account is created. You could include a direct link to your website in your signature box. Some forums even allow you up to five links, so this will be great if you’re promoting just as many websites.

* Do not advertise your links in your posts. Let us repeat that for emphasis – DO NOT ADVERTISE YOUR LINKS IN YOUR POSTS – sorry for the caps lock, but this point is very, very important. Forum members would chastise you if you will do some self-promotion. They will find that very inappropriate, more so if you will be advertising affiliate links.

* The best approach is to post significant replies in meaningful threads. Let your words do the talking, and let them judge your business through the wit and wisdom you could share. Your signature box will appear in every post you will publish, anyway. The trick is in publishing as many substantial posts as you can.

* Be friendly. Build relationships. Such would go a long, long way in building your brand. This is a very welcome addition the benefit of being able to earn some back links courtesy of your posts and your signature box. You could win customers, or even joint venture partners, by just being nice and helpful.

* Learn from your co-members. Keep an open eye about what they need and what they want. Let this aid you in your market study. Pinpointing a necessity or a luxury, after all, is key in coming up with a highly sellable product and an efficient web design.

Forum marketing is one of the most powerful internet marketing tactics in existence today – if it will be implemented correctly. Keep in mind the things we have discussed above, and for certain, you’ll be able to reap a lot of benefits from this technique.

Here’s a free Forum Directory.
http://www.webmasterautomation.com/forumdirectory.pdf

Written by Michael L. Mayhew
Michael Mayhew is the owner of PrivateLabelPublishers.com
You can get 300 SEO Optimized Articles Each & Every Month
Plus Article Submitter & Content Re-Writer software:
http://www.privatelabelpublishers.com
(c)2007-2008

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