Linking With Articles

Articles have been a way of life for Internet Marketers since personal computers first started appearing in homes - and that is not likely to change. The fact will always remain that content is king, and people need content for their websites, blogs, and newsletters. This bit of information comes in handy to you, when it comes to building links.

Remember those authority sites that don’t seem to allow you any way of putting your own link on their page? Remember the ones that said no to a link exchange with you? With articles, you might possibly have a way to get your link on that site, regardless.

First, go look at the site. Who is writing all of that content? Look at the top and bottom of several of the pages, to determine whether the articles are coming from the site owner or from contributors. If there are contributor articles on the site, you are home free!

Look at the site again, and get a feel for what the site owner will like in terms of an article. Calculate the number of words per page on the site, and note how often the keywords are used, as well as the writing style. This is important information, and can mean the difference between the editor, or the owner of the site, accepting your article or rejecting it.

Write your article, using keywords that are important to both you and the site that you want your link on, for relevance. Make the article as long as the other pages of content on the page, and make sure that you include your name and website address at the bottom of the article. The site that you are submitting the article to will most likely have guidelines concerning how the author’s name and website address is used on the article for recognition.

You can also write and submit articles to the top article directories. Note that not all article directories in existence get much weight from the search engines as authority sites - in fact, few do. The top article sites are Ezine Articles, at http://www.ezinearticles.com, Go Articles at http://www.goarticles.com, Web Pro News, at http://www.webpronews.com, Search Warp, at http://www.searchwarp.com, and ACS publications, at http://pubs.acs.org/hotartcl/. These are listed in terms of how the article directory site ranks in Alexa, at http://www.alexa.com.

Submitting your article to the top five article directories will do a lot for your link building, and in reality, you don’t have to submit articles to more sites than this. However, it is important that you do not submit the same article to each of these sites, if building links is important to you. Make sure that the articles are each different, and that they include an author’s resource box, with your URL.